About two years ago, when I started to publish Hattrick, I had an entry about my take on the blogosphere--what makes it work and how from an individual perspective. That piece is available here: Blogs are free enterprise capitalist expressions of communication.

Meanwhile, Mini-Microsoft came along and, with it, the blogosphere took another turn. Corporate communications changed by bringing together constituencies kept separate until then--employees, investors, customers, etc. Here you can access some of my contributions to this turn.

Now, it's time a company set its website as a BLOG. The company, arvetica, in its own words, help[s] companies design and implement innovative projects, and seems to be about business and creativity, just like CREIRE.

I wonder what the next stage of the blogosphere will be.